Digital Product Manager

at Generac Power Systems in South Portland, Maine, United States

Job Description

We believe power is a promise – a shared commitment to be there for others when it matters most.

For more than 65 years, we’ve turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Digital Product Manager will be responsible for leading the digital experience strategy for a business unit and all corresponding products and solutions. This role will collaborate with key business partners across Digital Marketing, Product Marketing, Product Management, Technology, Sales, Operations, and Finance to identify growth opportunities and drive product innovation.

MAJOR RESPONSIBILITIES:

+ Own the technical foundation of the web platform, including CMS configuration, hosting environments, domains, and deployment structure.

+ Ensure platform setup follows best-practice architectural standards for scalability, security, uptime, and performance.

+ Serve as the primary SME for how the website is structured in partnership with IT

+ Define and govern URL structures, redirects, canonical rules, and site hierarchies to ensure technical SEO integrity and long-term maintainability.

+ Partner with SEO, content, and engineering teams to ensure changes do not introduce crawl, indexation, or performance issues.

+ Oversee domain, subdomain, and environment strategies (prod, staging, test).

+ Ensure the web platform is correctly configured to support reliable analytics, event tracking, and data collection.

+ Partner with analytics and marketing technology teams to validate:

+ Data layer strategy

+ Platform readiness for experimentation and personalization

+ Page tagging and event schemas

+ Own the technical readiness of the site to support measurement, attribution, and optimization programs.

+ Own the technical implementation and governance of cookie consent and privacy tools.

+ Ensure consent structures properly control:

+ Marketing tags

+ Analytics scripts

+ Third-party technologies

+ Partner with legal, security, and data privacy teams to ensure ongoing compliance with applicable regulations (e.g., GDPR, CCPA) from a technical execution standpoint.

+ Act as the connective layer between the web platform and critical business systems, such as:

+ CRM

+ Marketing automation

+ Product databases

+ E-commerce or lead systems

+ Ensure integrations are stable, well-documented, and aligned with platform standards.

+ Anticipate upstream and downstream impacts of platform changes on business systems

Job Requirements:

+ Bachelor’s degree in business, computer science, marketing, or related field; or equivalent experience

+ 5+ years of experience in product management

Knowledge, Skills, and Abilities:

+ Strong understanding of:

+ CMS platforms and web architectures, Optimizely a plus

+ Hosting and deployment models

+ Client-side vs server-side tracking concepts

+ Familiarity with web standards including:

+ URL structures

+ Redirect logic

+ Tag management systems

+ Consent management platforms

+ This role:

+ Is less about feature backlogs and UI components

+ Is more about platform correctness, stability, and integrity

+ Owns the technical underpinnings that make experiences measurable, compliant, and connected to the business

+ Acts as a guardian of the web platform’s long-term health, not just roadmap delivery

+ Excellent analytical, problem-solving, negotiation, and decision-making skills.

+ Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.

Office Environment:

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

We believe power is a promise – a shared commitment to be there for others when it matters most.

For more than 65 years, we’ve turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.