Director of Marketing & Public Relations

at Eastern Maine Community College in Bangor, Maine, United States

Job Description

Bargaining Unit/Salary Range: MEA Administrators unit; Level IV: Starting Full-Time Salary $49,046.99

Benefits: 100% employer paid employer paid health, dental and life insurance for employee, Maine State Retirement or TIAA-CREF, and a generous paid time off package. Note: Proof of up-to-date COVID-19 vaccination required prior to the first day of employment, subject to exemptions recognized by law.

Responsibilities: The Director of Marketing and Public Relations provides leadership surrounding all aspects of Marketing and Public Relations for the College. This includes responsibility for defining the optimal brand positioning, marketing strategy, and enrollment marketing campaigns to raise visibility and promote EMCC to its various stakeholders.  In all work, the Director will strive to be consistent with the strategic goals, priorities and aspirations of the college; working closely with multiple departments and leadership teams, remembering that the goal is the recruitment and support of our learners.  While the ideal candidate should have the ability to be highly independent, make judgments and build key relationships, they will also be part of a larger leadership team. The Marketing and Public Relations Director requires excellent leadership, organizational, interpersonal and both strong written and oral communication skills demonstrated through work experience.

  • Supervise all media and social platforms of the College and is responsible for developing, executing, and measuring effective implementation.
  • Work closely with appropriate stakeholders to create and implement effective outreach and recruitment campaigns to drive demand and support the successful recruitment of learners and the ongoing engagement of community members, driving general college enrollment and promoting targeted programs and services.
  • Oversee website content, design and user experience, ensuring alignment with the strategic plan and other aligned plans, including SEO, and interconnectivity with google.
  • Directs and creates work related to content and creative advertising, video and photography, publications, websites, social media and paid media and college events. This includes knowledge and experience with photography and cinematography content creation.

Minimum Qualifications: BA in communications and/or Marketing or a related field as well as three years’ experience in marketing communications and event planning required. Experience with PHP, HTML, and CSS web programming essential. Knowledge of the structure and content of the English language. Technology and software knowledge and experience with the following: WordPress and other CMS; Android and iOS; macOS & Windows operating systems; Adobe Software Suite, including InDesign and Photoshop and Google webmaster tools including Google Analytics, reCAPTCHA.

Preferred Knowledge, Skills and Abilities: Ability to work with a diverse, statewide donor base and volunteers; solid and creative communication techniques that are effective and timely both orally and in writing; ability to organize and implement successful events; success in team building and participatory leadership; knowledge of contract procedures, accounting and databases; basic knowledge and experience with phpMyAdmin, Google Apps, Google+ and Google MyBusiness.

Application Procedure/Deadline: Email cover letter, resume, transcripts, and contact information for three professional references to Position will remain open until filled.

Institutional Summary: Eastern Maine Community College offers more than 30 traditional and technical programs.  The college provides customized, short term, and specialized training courses for a wide variety of businesses, organizations, and the community.  We award associates in applied science, associates in science, and associates in arts; certificates; and awards of completion for customized, short-term programs, and trainings. The 72-acre campus is located in Bangor, just a short drive from Maine’s scenic coast and mountains. 

EMCC is dedicated to providing all students with a balanced education focused on problem solving, decision making, communication, social understanding, computer applications, mathematics, and science.  Our technology programs include concentrated studies in both technical theory and application in the area of specialization, and all of our programs require liberal arts courses to form the foundation for lifelong learning.  Our programs and student support services are designed to develop leadership skills, personal responsibility, teamwork, and appreciation of global complexity.

Eastern Maine Community College is an Equal Opportunity employer. We celebrate diversity and are committed to creating an inclusive and non-discriminatory environment for all employees. We provide reasonable accommodations to qualified individuals with disabilities upon request. For more information, please contact (207) 974-4637

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Job Posting: 789168

Posted On: Jul 22, 2022

Updated On: Aug 30, 2022