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Marketing Strategist

at Spectrum Healthcare Partners in South Portland, Maine, United States

Job Description

COMPANY OVERVIEW

Spectrum Healthcare Partners is Maine’s largest multi-specialty, physician-owned and directed professional organization and is comprised of over 200 physicians practicing in the areas of anesthesiology, orthopaedics, pain management, pathology, radiation oncology, radiology, and vascular & interventional services. Spectrum provides services at many of Maine’s hospitals throughout the state and in eastern New Hampshire. ESSENTIAL FUNCTIONS

+ Develops integrated service lines and programs throughout the organization, prepares presentations of marketing plans

+ Develops traditional media such as print materials and branding strategies

+ Writes and edits content for a wide variety of media

+ Manages websites and works with the Director of Marketing to identify new content, functionality and updates

+ Manages and monitors multiple social media accounts across several platforms for organization, including content calendar, posting schedule, responding to comments, and monthly reports

+ Manages vendors to assist with department initiatives and company store, and purchasing portal

+ Coordinates and tracks progress of department operational projects

+ Designs standardized collateral materials using Adobe Creative Suite; brochures, infographics, education materials, white papers; primarily for clinical lines of service

+ Coordinates signage needs with facilities and clinical team. Designs signage and manages relationships with external vendors.

+ Represents the organization externally to stakeholders, interested parties and the public

+ Assists in budget planning.

+ Manages charitable giving requests, and organization-wide philanthropic efforts, coordinating approval meetings from physician committee and manages representation at events as needed.

+ Maintains confidentiality regarding all business-related matters

PRIMARY RESPONSIBILITIES

+ Supports the implementation of marketing strategies and assists with research and analysis

+ Maintains collegial working relationships and open communication channels with internal and external customers including providers, leadership, and external vendors

+ Attends and participates in meetings and events as assigned, including before and after hours

+ Provides coverage at events as assigned, including weekend and evening events on occasion

+ Demonstrates the ability to be flexible, organized and function under stressful conditions

+ Keeps informed with organizational changes and business developments

+ Demonstrates professionalism at all times

+ Supports the Organization’s Mission and Values

+ Displays cooperative behavior and interacts positively and effectively with others to promote a team environment

+ Performs other duties necessary to maintain the overall efficiency and continuity of the department

+ Is proactive in identifying, reporting and participating in the resolution of any potential or safety issues

QUALIFICATIONS

+ Bachelor’s degree in Marketing, Public Relations, or related field

+ 5+ years of relevant experience

+ Experience in a physician practice or healthcare setting a plus

+ Creative, analytical thinker who can multi-task, is self-directed, and very organized

+ Experience in applying data analysis principles to marketing campaigns

+ Project management experience, which includes practical application of managing campaigns, events, and business development initiatives

+ Solid experience with Adobe programs, including In Design and Photoshop

+ Highly skilled in social media and content development

+ Superior writing skills

+ Solid marketing and technical skills

+ Excellent communication, interpersonal and customer service skills

+ Ability to work independently and as a collaborative team member

+ Solid experience in software systems related to the field as well as standard computer programs

+ Ability to work in a fast-paced environment and meet deadlines without fail

+ Entrepreneurial mindset with the ability to spot original branding opportunities

+ Ability to manage the development and placement of marketing communications

+ Ability to identify and facilitate educational speaking opportunities

+ Ability to maintain confidentiality

PHYSICAL DEMANDS / WORK ENVIRONMENT

+ Occasional attendance at after-hours and weekend meetings and events

+ Daily operation of various office-based equipment: fax machine, telephone & voice mail operating system, stationary/laptop computer, e-mail system, cell phone, pager, copier, LCD projector

+ Travel to various sites of service

+ May be required to sit or stand (presentations/meetings) for extended periods of time

+ May spend extended periods operating desktop computer, requiring hand-eye coordination and finger dexterity; and communicating face-to-face, on the telephone and in writings

+ Occasional reaching, bending, light lifting

BENEFITS AND PERKS

+ Health Insurance (80% company-paid)

+ Dental & Vision Insurance Plans

+ 401(k) Match and Profit-Sharing Plan

+ Life and Accidental Death and Dismemberment Insurance

+ Long-term Disability Insurance

+ Short-term Disability Insurance

+ Generous paid time off

+ Voluntary, Employee-Paid Benefits

+ Medical Reimbursement Plan

+ Dependent Care Plan

+ Generous HSA Match

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Job Posting: JC216618454

Posted On: Jun 19, 2022

Updated On: Jul 08, 2022