Marketing Associate

at Coastal Maine Botanical Gardens in Boothbay, Maine, United States

Job Description

  • Effectively manage daily administrative tasks for the marketing team, including production coordination, digital publishing, maintaining marketing assets, and updating project management systems. 
  • Under the supervision of the Marketing team, update social media content calendar and publish content across channels, including customer service responses. 
  • Publish approved content to website, POS system, and other online event distribution channels and assist with Gardenshop product updates for retail team. 
  • Review, track, and report on web metrics and digital findings to maximize search rankings, optimize content, and measure user engagement. 
  • Execute and monitor SEO/SEM and social campaigns. 
  • Coordinate print production and approved file transfers to printing vendors and advertising partners. 
  • Maintain programming calendars and enter time-sensitive data into project management systems. 
  • Contribute to collaborative efforts and coordinate promotional events across Guest Experience, Plant Science & Collections, Education, and Philanthropy departments. 
  • Conduct market research and identify new opportunities. 
  • Monitor and report competitors' marketing and sales activities. 
  • Participate in Gardens-wide initiatives including Gardens Aglow assignments.  
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Job Posting: 672557

Posted On: Jan 21, 2022

Updated On: Feb 21, 2022