Social Media Coordinator

at University of Maine at Farmington in Farmington, Maine, United States

Job Description

Position Title:

Social Media Coordinator Campus: Farmington Department: VP Enrollment – FVPEM Bargaining Unit: Temp Salary Band/Wage Band: $2,045/month Location: Farmington ME Statement of Job:

Peacefully nestled in the spectacular lakes & mountains region of western Maine, UMF is Maine’s public liberal arts college, offering quality programs in teacher education, human services, and arts and sciences. The campus is in historic downtown Farmington, just a short walk away from coffee shops, funky stores, restaurants, banks, bookstores, a multi-screen movie theater, and a whole lot more. Our perfect location combines the active outdoor lifestyle with the arts & smarts of a small college town.

The University of Maine Farmington is seeking applicants for the position of Social Media Coordinator for the Enrollment Department.

The Social Media Coordinator, together with the position supervisor, leads efforts to improve, update, and maintain UMF’s social and digital media presence. This outward-facing position supports the university’s marketing efforts in a variety of media and communication projects, events, and promotions. This position works very closely and coordinates with other UMF marketing and communications staff.

This is a temporary, 30 hour per week position for three to six months depending on need.

Essential Duties:

+ Coordinate, monitor, and maintain the university’s social media presence, including but not limited to Facebook, Twitter, YouTube, Snapchat, and Pinterest.

+ Develop and recommend social media marketing strategies and coordinate the launching of new social media and online promotions.

+ Research and schedule content for social media and undertake specific projects, for example, blogs, and other innovative social media applications.

+ Coordinate and/or assist with search engine optimization and placement of digital ads including Google, Facebook, targeted and retargeted, and banner ads.

+ Serve as a resource for updating web content as it relates to university marketing efforts.

+ Ensure ADA compliance on all related marketing and social media content and provide input on university web and social media standards.



+ Bachelor’s degree in a relevant discipline, or an equivalent combination of education and experience

+ Experience managing social media pages and other digital promotional presences


+ Familiarity with Search Engin Optimization and Google Analytics and other metrics that measure campaign engagement and response

+ Strong writing and communication skills. Knowledge of higher education marketing and/or communications

Other Information:

Materials must be submitted via “Apply for Position.” Please create an applicant profile, complete a brief application,upload a cover letter which fully describes your qualifications and experiences with specific reference to the required and preferred qualifications, a resume/curriculum vitae and contact information for three professional references.

Review of applications will begin November 1, 2021. Materials received on or after that date will be considered at the discretion of the university.

All offers of employment are contingent upon successful completion of a background screening.

The University of Maine at Farmington employees are Mandatory Reporters with the exception of UMF’s licensed, clinical medical providers (including athletic trainers) and mental health providers and their clinical interns when working in their capacity as providers.

The University of Maine at Farmington is an EEO/AA employer, and does not discriminate on the grounds of race, color, religion, sex, sexual orientation, transgender status, gender expression, national origin, citizenship status, age, disability, genetic information or veteran’s status in employment, education, and all other programs and activities. The following office has been designated to handle inquiries regarding non-discrimination policies: Office of Equal Opportunity, 101 North Stevens Hall, University of Maine, Orono, ME 04469-5754, 207.581.1226, TTY 711 (Maine Relay System).

Length: Fiscal Year (Less than 12 months) Required Documents: Cover Letter, Resume/CV To view full details and how to apply, please login or create a Job Seeker account
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Job Posting: JC195232092

Posted On: Oct 17, 2021

Updated On: Nov 28, 2021