at Pearson in Augusta, Maine, United States
Sr. Manager of Marketing Activation – ( 2113358 )
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 70 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
The future demands that we help more students gain complex skills and knowledge that will help them achieve their goals in life. To deliver on this promise, Pearson invests heavily in developing products, services and tools that help students prepare for life and work and support educators to have a greater impact on outcomes.
We are seeking a Senior Manager of Marketing Activation to bring Pearson’s new college study app direct to students in accessible, relevant and innovative ways. This person will be responsible for identifying, analyzing, and executing the activation strategies that scale subscribers and revenue. This role reports to the Director, DTC Marketing.
+ Lead activation across key digital marketing programs driving incremental sales, traffic, and customer acquisition and retention programs
+ Review and develop insights from channel data; diagnose and pin-points actions, and metrics to continue to grow, influence and enhance effectiveness of channel strategy.
+ Oversee end-to-end implementation of digital programs
+ Provides guidance on campaign optimization methods to achieve campaign and channel objectives.
+ Collaborate with Performance Marketing, Product Management, Creative, Insights and Analytics, and Finance to develop and implement multiple complex channel specific digital marketing plans/ programs.
+ Recommend improvements to optimization methodologies based on performance reports.
+ Lead and drive the timelines, budgets, strategy, and cross channel alignment for activation campaigns
+ Effectively communicate and report performance metrics of campaign planning strategy and goals with key stakeholders.
The anticipated starting beginning salary range for Colorado-based candidates expressing interest in this position is $110K. This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
+ Retail or consumer goods experience is required
+ Digital subscription experience a plus
+ Minimum 6-8 years experience managing a planning or campaign trafficking team
+ Proven track record of leading and executing successful direct response and branding programs
+ Deep understanding of key media channel execution (CRM, Paid Social, Display, SEO, SEM, and Affiliate)
+ Experience working in highly cross-functional and matrixed organizations
+ Excellent analytical and quantitative skills; ability to work with business owners to define key business questions and to build data-driven analyses that answer those questions
+ Confident leader who can prioritize well and communicate clearly, both verbal and written, across all levels of the organization with a proven ability to influence others
Primary Location : US-RE-Remote
Other Locations : US-RE-Remote
Work Locations :
Job : Marketing
Organization : North America
Employee Status : Regular Employee
Job Type : Standard
Job Level : Manager
Shift : Day Job
Job Posting : Sep 21, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2113358