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Sr. Brand Advertising Analyst

at Pearson in Augusta, Maine, United States

Job Description

Sr. Brand Advertising Analyst – ( 2110761 )

Description

Company Summary:

With more than 21,000 employees across the globe, Pearson is the world’s learning company, providing a range of products and services that help people make progress in their lives through learning.

Since 2001, our Pearson Virtual Schools division has reimagined K-12 education with full-time virtual schools for students who want a personalized, more flexible approach to learning. Our flagship products and services include Connections Academy, US-based online public charter schools; International Connections Academy, a global online private school; and Pearson Connexus, our comprehensive online school program for school districts nationwide.

Our company culture is built around our motto “Always Learning” and a set of core values that we live by: brave, imaginative, decent, accountable, curious, customer-centric, and collaborative.

We value diversity, equity and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.

Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce please click here The Power of Difference at https://plc.pearson.com/en-US/careers/diversity-equity-inclusion

Remote US – Position Summary:

The Senior Brand Advertising Analyst will report to the Advertising Manager to execute multimedia advertising campaigns with an eye towards building awareness of the Connections Academy brand. These campaigns could include television, connected tv, online advertising, radio, outdoor, and more. This person will also have a deep passion and understanding of marketing analytics and apply insightful data and learnings to the media campaigns. The ideal candidate is enthusiastic about media and advertising while addressing our students’ and families’ needs. They are extremely data-driven, hungry for insights that will fuel their work, and ready to take on new challenges.

Primary Responsibilities:

+ Project manage annual media plans, media buys and campaign development

+ Collect and analyze advertising, marketing and web data to inform brand advertising activities

+ Develop and present learnings from data analysis, including actionable insights and recommendations

+ Develop digital advertising campaign and web measurement strategies

+ Create weekly and monthly dashboards, data visualizations, and campaign performance reports

+ Monitor and analyze digital media and marketing trends, with a focus on the category and competition

+ Analyze data in Google Analytics, media performance dashboard and overall business metrics to make sound recommendations to guide advertising optimizations

+ Provide in-depth data analysis that reflects upper-funnel activity, as well as the impact on mid-lower funnel metrics.

+ Lead data-driven collaboration with performance marketing team for mid-funnel strategies and tactics.

+ Manage advertising asset customizations, phone numbers, URLs, disclaimers, etc in conjunction with the Brand Director and Brand Manager

+ Execute added value media opportunities: media planning and coordination of creative execution

+ Ensure accurate tagging, encoding and trafficking of television spots and digital assets

+ Monthly reconciliation of agency fees and projects against contract terms

+ Run weekly reports: ad hoc spending reports, performance reports, attribution reports, etc.

+ Assist with quarterly budget forecasting and monthly reconciliations

+ Stays current with evolving media research/trends and provides a strong POV recommendation

+ Assist VP of Brand Marketing with branding projects as needed

+ Serve as a point of contact for advertising agency

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Bachelor’s Degree in marketing, communications, or a related field

3-4 years of experience in marketing or related field

3 years experience working on multimedia advertising campaigns

3 years of experience with analytical and reporting tools, including Tableau, Alteryx, Google Analytics, Google Campaign Manager, and Data Studio

Understanding of full-funnel marketing strategies and how each component supports the business

Deep knowledge of Google Analytics and ability to provide insights correlated back to data points

Ability to craft compelling communications that are clear, concise and conversational

Prior experience managing multi-million dollar budgets that can change frequently across different mediums

Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs

Data-driven; can create and review reports with an eye towards trends and anomalies. Not afraid to roll up their sleeves and dig into the data

Previous experience working in an agency or corporate marketing department preferred

Capabilities:

Customer-centric; ability to engage and develop relationships with followers. Acts always with the customer’s needs, desires and frustrations in mind. Advocates for customers and works to quickly address pain points with a goal toward transforming even the most unhappy customer into a brand ambassador.

Thrives in a cross-functional environment

Strong problem-solving skills and attention to detail

Strong analytical and strategic thinking skills

Ability to make data-driven decisions

Strong communication and presentation skills

Pro-active attitude and eagerness to participate in day-to-day meetings and strategic conversations

Is adept at multi-tasking and can effortlessly manage a wide range of tasks

Works well both independently and as part of a team

Takes personal responsibility – respects deadlines and meets them. Takes ownership of work, even when the outcome is less than ideal, learns from past experience. Not afraid to ask questions.

Passionate about helping customers and about building strong customer communities.

Pearson Virtual Schools is focused on providing a flexible work environment for its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide our employees with the ability to work from anywhere. In exchange, we require that employees have the appropriate means to work remotely, including but not limited to privacy of records, technology standards, equipment standards and expectations.

The anticipated starting salary range for Colorado-based expressing interest in this position is $55K – $75K. This position is eligible to participate in an a sales incentive plan.

Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

Primary Location : US-RE-Remote

Work Locations :

US-Remote

Remote

Job : Marketing

Organization : North America Connections

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Job Posting : Jul 28, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2110761

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Job Posting: JC188862756

Posted On: Jul 30, 2021

Updated On: Sep 18, 2021