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Expert Marketing Analyst

at Acxiom in Augusta, Maine, United States

Job Description

The Expert Marketing Analyst will engage in designing and delivering custom client analyses that provides actionable insights across ad-hoc projects, customer and campaign performance reports/analysis, supporting test design and measurement based on our client’s 1P (and 3P) data.

Function Specific:

+ Support analytics’ team leads to provide exceptional insight through the design and delivery of insightful, actionable analytic solutions

+ Understanding of project objectives, to perform advanced analytics tasks such as:

+ Customer profiling

+ Customer segmentation analysis

+ Customer / marketing KPI reporting and trending

+ Marketing/Campaign performance reporting

+ Audience sizing and file creation

+ Marketing/Campaign test designs

+ Discover hidden insights or patterns through advanced data mining techniques on un-structured business problems

+ Gather data from multiple diverse sources and ensure precision and accuracy

+ Apply SQL to query databases, perform data transformations, and extract necessary information

+ Ability to understand the results of analysis and identify/recommend opportunities to improve the client’s business and marketing efforts/performance

Key Responsibilities:

+ Consults and collaborates with Analytics team and business partners to determine requirements, data strategy and key business questions to be answered

+ SQL expertise to access and work with a wide variety of 1P and 3P data to derive the key findings for analysis

+ Translates high-level requirements into specific data-driven recommendations

+ Supports marketing planning and target audience development thru analysissuch as customer profiling, segmentation, or cohorts constructed viaavailable dashboards or SQL queries

+ Responsible for reporting and analysis of digital and other marketing data meant to support marketing and campaign optimization

+ Creates and delivers presentations related to data insights

+ Provides working knowledge of marketing management tools

Experience/Knowledge/Skills:

+ Proven experience using SQL to extract data from marketing databases with the intention to create reporting or generate analyses (R and Python experience a plus)

+ Problem solving mentality and curiosity with the ability to work independently and within a team

+ 5-10 years experience within the client-services industry or from the client-side

+ Strong Excel and solid PowerPoint skills

+ Exposure to tools such as Adobe, Salesforce and Snowflake are a plus

+ Knowledge of Data Visualization tools, such as Tableau, PowerBI or Looker are a plus

+ Awareness of some/all of: Segmentation, Modeling, Testing Methodologies, Response Attribution and Engagement Analysis

Primary Location City/State:

Homebased – Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person’s race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.

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Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more:

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Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

Attention Mexico Applicants: Please see our Privacy Policy notice here (https://www.acxiom.com/wp-content/uploads/2023/07/ACXIOM\MX\AVISO\DE\PRIVACIDAD\EMPLEADOS\Privacy\Notice\Workday.pdf) .

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Job Posting: JC260375724

Posted On: May 26, 2024

Updated On: Jun 19, 2024

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