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Product Marketing Manager, GuidingCare

at HealthEdge Software Inc in Augusta, Maine, United States

Job Description

Overview

Position Overview:

HealthEdgeis seeking a dynamic Marketing Managerin Product Marketingto join its growing marketing team. This person would workcross-functionally to support, position,and market the company’sGuidingCare®product.Reporting to theDirectorofCareProduct Marketing(GuidingCareandWellframe),this individual would develop and execute marketing plans, initiatives, campaigns, communications, quantitative and qualitative assets, and messaging. Additionally, they would contribute to organizational awareness of the market and competitive landscape.This rolealsoprovides ongoing marketing support for the competitiveness of existing products.The ideal candidate has experience in the healthcare IT and/or enterprise software industries,possessesstrong market analysis and execution skills, and is a strong cross-functional team leader who enjoys driving change in a fast-paced, thriving environment.

The Product:

With GuidingCare , our integrated solution suite empowers payers, providers, members, and other stakeholders to collaborate more effectively. When care teams are empowered with next-generation care management solutions, they can improve coordination and communication, increase member engagement, andultimately helppatients better manage their chronic and complex conditions. TheGuidingCaresolution suite delivers these results, providingto health plans mission-critical workflow solutionsthat drive superior care and financial outcomes in a value-based, member- and patient- centric ecosystem.

The complete suite of solutions fromHealthEdgedelivers a digital foundation for payers specifically designed to fuel a digital transformation, reduce costs, and improve both clinical outcomes and the member experience.

Your Impact:

+ Developsandexecutesannual product marketing plans, programs, and tactics aligned with business goals.

+ Collaboratesclosely with Sales, Account Management, Business Development Representatives, and Demand Generation to buildstrategiccampaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages.

+ Buildsmarket knowledge and conducts primary and secondary researchto capture insight into market trends, market segmentation, competitive landscape, customer needs, and end-user behaviors.

+ Synthesizes competitive findings and insightsbyleveraginginternal stakeholderknowledge,competitive intelligence tools andindustry analysts tomaintainand distributeup-to-datecompetitiveinformationforallHealthEdgeproducts.

+ CreatesGuidingCaresales enablementassetsfor competitive purposes, such asbattle cards,forinternalstakeholders.

+ Develops a deep understanding of buyers to inform, create,andmaintaintarget personas that cover buyer needs and the purchasing decision process.

+ Helpscreate and continuously refine messaging and positioning fortheGuidingCaresolutionsuitein the payer and adjacent markets.

+ Collaboratesdirectly with theProductManagement team to distill key functionality and benefits into core product messages.

+ Leveragesmessagingand positioningto inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, and other thought leadership content.

+ Participatesin product launches by collaborating withProductManagement and organizational leadership on strategy, positioning, packaging, and sales enablement; ensureslaunches are integrated with demand generation campaigns.

+ Developscustomer references, testimonials, and case studies for external and internal use.

+ Leveragesthe collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing andmaintainingmultiple sales enablementmaterials, including collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs asidentified.

+ Estimates, leads, develops,and directs the work ofcross-marketing andGuidingCarecontributors, team leaders, and supervisors. Responsible fordirecting and trackingGuidingCareProduct Marketingresults and resources against goals.

+ Establishes new processes and procedures that promote clear communication, transparency, and efficiency.

What you will do:

+ 5-6+ years of relevant work experience in fields such as technical marketing, technical pre-sales, training, or product marketing/management in a healthcare technology/product environment, ideally for the payer market segment

+ 2-3+ yearsdemonstratedtrack recordin crafting positioning and marketing content

+ Exercises judgment to plan andaccomplishindividual and team goals

+ Comfortablewith ambiguity andmaking decisions about complex issues

+ Ability to navigate a high-growth, collaborative culture with a high degree of adaptability

+ Demonstrated ability in launching and growing innovative technology products

+ Strong writing, communication, presentation development, andstory-telling/delivery skills

+ Business mindsetwith proactiveapproach toidentifyingand executingonmarketingopportunitiestoenable sales growth

+ Exceptional team player with the ability to lead through influence and drive high-impact outcomes withProductManagement,Sales,Finance, andOperations

+ Strong organizational and project management skills with a bias for actionand results

+ ABachelor’s degree in marketing, business, technology, orarelevant field of studies OR relevant industry experience in marketing of technical products

+ Mastersdegree inbusinessis preferred but notrequired

HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers.

Geographic Responsibility: WhileHealthEdgeislocatedinBurlington, MA you may live anywhere in the US

Type of Employment: Full-time, permanent

Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

+ The employeeis occasionally required tomove around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

+ Work across multiple time zones in a hybrid or remote work environment.

+ Long periodsof time sitting and/or standing in front of a computer using video technology.

+ May require travel dependent on company needs.

The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required . HealthEdge reserves the right to modify , add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990. Candidates may be required to go through a pre-employment criminal background check.

HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities.

\#LI-Remote

Job Locations US-Remote

ID 2024-4202

Category Marketing

Position Type Full-Time

HealthEdge provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassme

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Job Posting: JC258381017

Posted On: Apr 14, 2024

Updated On: May 19, 2024

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