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Senior Marketing Analytics Manager

at Cornerstone onDemand in Portland, Maine, United States

Job Description

We are seeking a highly skilled and strategic Senior Marketing Analytics Manager to lead our analytics efforts, with a focus on both web analytics and marketing analytics. The successful candidate will play a crucial role in providing actionable insights and reporting to enhance website performance, user engagement, and on-site conversions. Additionally, they will be responsible for delivering comprehensive reporting and insights on paid media efforts across search, paid social, and display channels.

In this role you will:

+ Conduct in-depth analysis of website performance, user behavior, and on-site conversions.

+ Develop and implement strategies to optimize user engagement and enhance overall website experience.

+ Create and maintain regular reports on key web analytics metrics tools such as Google Analytics 4 (GA4), Tableau, and Looker Studio.

+ Collaborate with cross-functional teams to align web analytics efforts with broader business goals.

+ Provide reporting and insights on paid media efforts, including search, paid social, and display advertising.

+ Analyze marketing campaign performance, identifying opportunities for optimization and efficiency.

+ Collaborate with the business and paid media teams to understand key performance indicators (KPIs) and deliver actionable insights.

+ Build and maintain marketing analytics dashboards in Tableau, GA4, and Looker Studio.

+ Stay current on industry trends and best practices in web and marketing analytics.

You’ve got what it takes if you…

+ 7+ years of experience in analytics, with a focus on web and marketing analytics.

+ Proven experience in building and interpreting reports using Tableau, Google Analytics 4, and Looker Studio.

+ Strong analytical mindset with the ability to translate data into actionable insights.

+ Excellent communication and presentation skills.

+ Collaborative team player with the ability to work across departments.

+ Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment

+ Consideration for privacy and security obligations

\#LI-ET1

Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com

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Job Posting: JC255137961

Posted On: Feb 10, 2024

Updated On: Mar 14, 2024

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